will add another kink to the tight coffee market and perhaps boost interest in fresh-squeezed juice concepts - particularly in the quick-service sector as customers seek convenient, nutritious options. Today, the $2.3 billion juice market has hit some roadblocks, as nutritionists have began questioning the high sugar content of pulverized fruit and even vegetable juice.īut this changing consumer sentiment hasn't stopped Joe & the Juice, which relies on an efficient system for made-to-order juices versus bottled juices packaged earlier in the day. That partly explains why Joe & the Juice started seeing revenue bumps in 2012. juice craze hit its stride in the late 90s, but it wasn’t until about 2010 that celebrities took to the trend and espoused its benefits in magazines and on social media. Similar to Shake Shack’s growth in the Middle East and Asia before the U.S., Joe & the Juice has opened several stores in Australia, South Korea and Singapore. market in 2016, it’s opened stores in New York City, San Francisco, Miami and recently Chicago. The company now operates 57 locations in Denmark, 43 in Sweden and 42 in the U.K. Its “juicer” competitions have drawn attention for their raucous nature, where employees compete to make juices at record pace while juggling fruit and balancing pitchers on their heads. The company encourages workers to dress how they like and the play the music they want. The chain has staked its appeal on young, hip consumers seeking fresh and nutritious choices, but its owner Kaspar Basse, often cites his commitment to employees as the main driver of its success. It doesn’t seem to vary its menu based on location, which could be a boon to consistent branding or a misstep in disparate markets. Joe & the Juice also serves sandwiches on rye ciabatta-like bread, coconut yogurt bowls and fruity milkshakes. McDonald’s has lost ground in the breakfast field, where it controls almost 15% of sales, but it has definitely focused marketing dollars on maintaining that share. Starbucks continues to add to its industry-leading benefits package and Dunkin’ wants to shake its donut image and win the price game for espresso drinks. It’s difficult to say how well Joe & the Juice will fare outside of urban markets, and competition in the $40 billion coffee market remains fierce. Similar to the private equity takeover of Joe & the Juice, in May Pret accepted a $2 billion offer from JAB Holdings - the owner of Krispy Kreme and Panera - to aid in U.S. especially, Joe & the Juice wants to peel customers away from Starbucks and Pret A Manger, the U.K. Easy reorder feature! Reorder your favorites in two easy stepsģ.A 2019 IPO would place the trendy chain in the same camp as a Shake Shack, which recently announced expansion into Mexico and Latin America. No more waiting in line! Order ahead and get notification when it’s ready for pickupĢ. Still not convinced? Here’s three good reasons why you are going to love The JOE APP:ġ. We’ve also hidden even more challenges and gifts (including a new secret tier level… shhhh!), for you to discover as you collect the points with every purchase. As of 2019 it has over 300 locations in North America. As soon as you’ve made your first order, you will notice a carefully curated journey awaits, to take you through the JOE & THE JUICE universe, beyond the in-store experience. Joe & The Juice (stylized in all caps) is a chain of juice bars and coffee shops around the world. With the latest version of The JOE APP, we’ve changed the game.Ī brand-new interface with easy access to the most important features is only the tip of the iceberg.
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